Email them (if contact info is available on their site) or use the contact form on their site if available. Tweak it a little, making sure to reference things spotted on the blogger’s pages, and adding any commonalities. Once you’ve got your list, go back to the boilerplate form letter you were using for the Amazon top reviewers.Just like with the Amazon top reviewers, you are looking to create a short list of reviewers who favor your genre, and who will welcome relevant pitches.
Start by looking for bloggers who review titles in your genre.Unfortunately, many review books on their personal websites and blogs, and not all are posting those reviews (or variations thereof) on Amazon. Get in touch with the book blogger communityīook bloggers have the uncanny ability to passionately and tirelessly spread the word about their views-and reviews. For those reviewers who do respond, make sure you are providing them with what they need (additional biographical info on you, previous works, whatever) and that you are timely in your communications back to them. Follow up two weeks after your initial request with a friendly and simple message asking if they have had a chance to read through your request and that you look forward to hearing back. Keep track of when you sent your letter, who says yes, who says no, and who never replies.
This way, you can update the highlighted fields to quickly personalize your pitch request for each reviewer. If this seems too time consuming, create a boilerplate review request with highlighted fields for personalization, such as their name, and recent books they’ve reviewed. Include references to similar books they’ve already reviewed so they realize you have done your homework.
Spend time crafting a pitch letter that succinctly tells a brief summary of your book, why you’d like the specific reviewer to read it, and how you’d like to offer them a free copy. You are looking for reviewers who have already reviewed books in your genre, and once you’ve found them, any additional information you can grab about them, including email addresses, and any personal interests.
How do you get them to do this? Compose a strong email to them appealing to their passion for and knowledge of your genre, as well as their previous interest in your work.
Since they already have an appreciation for you and your work, you are one step closer to converting them from fans to reviewers. Whether you maintain a strong social media following, belong to many writing groups, or already have built-in readers from a previous book launch, your existing fans are your bread and butter.